How I created a book trailer

How I created a book trailer

above: artwork for ‘The Methuselah Paradox’ trailer by Catherine Archer-Wills

by EJ Jackson

The Beginning

First of all, I should make it clear that I’m not claiming that this is the only way to create a book trailer, or that you as an indie author should follow my method. Mainly because, when I began the process, I didn’t really know what I was doing!  I only knew that (a) I wanted a book trailer and (b) I couldn’t afford to hire someone to make it for me.  So, just as I did in 1980 (I wanted to join a fan club for ‘The Hitch Hiker’s Guide to the Galaxy’ – I couldn’t find one, so I set one up myself) I decided to do it myself.

Grand Designs

My original script for the trailer resembled something you might see on prime-time TV – a cast of twelve, jump cuts from scene to scene, and a specially written score. I very quickly realized that I couldn’t afford live action, so I opted for voice-overs with accompanying artwork.

Format –  captions, narration, live action or animation?

I looked at hundreds of book trailers online prior to creating my own, and as already noted, I realized that live action would probably prove too expensive. I couldn’t afford animation either. A combination of narration, captions and stills seemed to be my best bet.

Casting

I found my first two cast members on Twitter, and the remainder by posting job specs on Casting Call Pro , Voices Pro and Casting Now.  A word of appreciation here for casting directors the world over – finding the right actor/voice artist was an education in itself!  I learned to trust my gut feeling – and the opinion of a fellow writer and friend who shares my vision for the trailer, and had been instrumental in helping me to develop the story.  Eventually I had my cast – and realized that I would need to crowdfund if I was going to be able to create the trailer I wanted!  I had already begun announcing each cast member as they were signed, now I began looking into crowdfunding options.

Crowdfunding – the choices

In hindsight, I rushed into this – and signed up with Patreon, which is primarily a monthly patronage set-up, rather than a one-time campaign. Still, I had two lovely people sign up for the top package, which went a long way, and helped reassure me that other people were interested in what I was trying to do.

The sites I looked at were:

Kickstarter – probably the best-known of all crowdfunding sites, Kickstarter requires you to have a pitch video, and if you don’t reach your target, you don’t collect any of the pledges. I decided not to use Kickstarter at the time, because I didn’t feel ready or able to create a credible video pitch.

Patreon – best for ongoing pledges. Patreon worked well for me up to a point, but I believe the site’s stated ‘monthly commitment’ status put a lot of people off who may have preferred to make a one-time payment.

GoFundMe – campaign specific, and can be ongoing. You receive funds as they are pledged. This worked very well for me too – it doesn’t require a video pitch, and is easy to update and for people to donate.

IndieGoGo – project led, and has a ‘flexible funding’ option which allows you to continue collecting once the campaign has ended. You can add videos (it’s advised but not compulsory) as well as images.  IndieGoGo was a total failure for me – quite possibly because I already had Patreon and GoFundMe up and running. A promotional add-on from the Crowdfunding Center failed to make a difference. As it happened, I reached my target with the other campaigns and some off-line donations, so it didn’t impact too badly, and was a useful lesson.

How Many Campaigns should I have?

At first I made the assumption that you should have just one campaign – any more than one, and people might think I was running a scam! But in fact some creators do run more than one – it helps to spread the word, perhaps to reach different audiences, and some platforms are better suited to smaller goals. So, for instance, had I crowdfunded the music, I could have had one campaign for that on GoFundMe, and have another on a different site to crowdfund the artists or actors’ fees. Or you can put everything in one campaign with different goal stages. At the end of the day, it pays to research each site, check out the other campaigns running on each one, and go with what feels right for you. Kickstarter has an excellent ‘How to…’ manual, free to read/download on their website. The general advice works for any platform.

Crowdfunding – what would I do differently next time?

I would not rush into creating a campaign, as I did with my first. I would take longer over the research and planning stage, and wait until I had as much creative content as possible before launching. If you don’t have any funds without crowdfunding, with which to create any content, then describe what you are hoping to achieve as well as you can – if you know someone who can provide a few pencil sketches, that would be better than nothing. Follow the guidelines to creating an effective pitch and find a friend or family member with a camcorder to record multiple takes. You can edit them in Windows Movie Maker (and if you have Windows 10 and can’t find WMM on your PC, there are ‘know how’ posts all over the web about how to find and download it!) and add music.

Music – isn’t that expensive?

It can be. But if you have an iPad and someone in the family who is at all musical, invest in the GarageBand App – as long as the tune you or your friend create is original, you can use it!  Failing that, there is the brilliant Free Music Archive – but do take care to read the licenses for any track you set your heart on, and contact the creator if you are in any doubt about whether or not you can use it.  I was fortunate enough to have a friend whose son is very gifted, and he wrote and recorded a beautiful track for me at a very reasonable price. I’d use him again, and hopefully will!

 Promotion – where should I share my book trailer?

Set yourself up with a YouTube channel (it’s free). From there, you can embed the video on your website/webpage. If you have an author/book Facebook page, you can display it there – remember to use the relevant tags – mine were sci-fi, book, my name, and so on. If you have a Twitter account (and I believe that every indie author should – Twitter has been beyond helpful to me in terms of making contacts) you can use Google URL shortener to post a link, because YouTube URLs are horrendously long. Don’t forget the #tags – #book, #sci-fi (or #romance, etc.)  About.me, tumblr, Instagram, Google+, Booklaunch.com … if you have a profile on Goodreads, you can add it there, and on Authordb, IMDb…  and if you have an author-specific email address, or website email, you can add a link to it in your signature line… the possibilities are endless.

Team Trailer

As I’ve gone through the process of producing my first ‘proper’ book trailer (I perhaps should but don’t really count my first effort, which was a WMM scrolling caption assemblage of excerpts from my short story collection set to music from the FMA on a black screen – it seems like a very poor relation to my second effort!) I’ve been very fortunate to meet some wonderful people along the way.  It is very difficult to produce something like this on your own – so if you meet people who are as enthusiastic about your creation as you are, and you allow them to have input, it will (usually!) make the finished product better. My advice is to keep your vision in mind at all times, but don’t be afraid to experiment to find out what works best.

Will a book trailer help to sell my book?

This is a difficult one – some people believe not; others are convinced of the opposite. It’s hard to quantify, but it seems logical to assume that something which is eye-catching, doesn’t look amateur, has a memorable score and content, and isn’t too long, should attract people to your page – and hopefully to your buying link. But the truth is, we don’t know for sure. For me, I have to be honest and say that the experience of making the trailer alone made it worth doing – if it helps to sell the book, then that will be a bonus!  If the idea of penning, hiring, and creating a book trailer fills you with horror, then it may not be for you; but for anyone whose creative enthusiasm crosses media types, I’d say ‘go for it’. Good luck, and please do share your story with us!

methusalah paradox portraits 2A final

Has this article been useful? Have I missed anything out? If you have questions, comments, or want to share your own ‘trailer story’, or add to anything I’ve said above, please use the comment box below.  Thank you for reading!

Elaine Jackson, April 2016

 

Connections


It’s always great to meet like-minded folk.  The team at Scannerdrome TV  interviewed me yesterday about my writing process, book trailers, and why we love sci-fi.  The hardest part? Wanting to ask them questions about what they’re doing, how they got started with Scannerdrome, and so on – maybe next time!

In the meantime, do checkout their YouTube channel, website and Twitter feed – there’s a ton of great material there, including interviews with Richard (‘Battlestar Galactica’) Hatch and our very own Richard Oliver (‘Minister of Chance‘, ‘Don’t You Forget About Me‘ – for which he won Best Actor – and ‘The Light of September‘, the new audio series from Radiostatic).

Thanks again guys!

TMP_Cover1withstrapline11.4.15

 

 

Genre – should we pigeonhole our books?


I primarily write science-fiction, but I’m a sucker for a good story with believable and sympathetic characters, whatever the genre.  (As, I’m quite sure, are you.)  The same goes for my TV and film choices. So my recent viewing has included dramas such as ‘War & Peace’, ‘Dickensian’, ‘Humans’, ‘The Bridge’, ‘Detectorists’ (yes, I know it’s comedy, but as far as I’m concerned, it’s still drama), ‘Dad’s Army’ (ditto), ‘River’,  ‘Prey’, ‘True Detective’, ‘Ten Little Soldiers’… and of course, ‘Doctor Who’. Films like  ‘Transcendence’, ‘Big Hero 6’ and ‘Avatar’ rub shoulders in my DVD collection with ‘Best Exotic Marigold Hotel’ , ‘The Lone Ranger’, ‘Before I Go To Sleep’ and ‘Gone Girl’. I could go on, but I think you get the picture. A good story is a good story, regardless of genre.

A book is the longest of long form drama…

A book is, ultimately, the longest long form drama of all, isn’t it? The visuals take place in your imagination, rather than on a television or movie screen, but the dramatic principles are the same, only the way in which they are presented changes.  Now we get to the question of genre – the one thing we are taught that we should know about our stories when we write, pitch and market them.  But what if your story appears to cross genres? How do you market it to attract all the readers who might want to read it? And so we find ourselves taking part in the Genre Game. Continue reading “Genre – should we pigeonhole our books?”

Getting There…Slowly!


Almost a year ago, in February 2015, I began work on the promotional trailer for my science-fiction novel, ‘The Methuselah Paradox’.  February and March were spent writing the audition script and looking for voice artists to bring my characters to life.  Once the final cast member had been signed up, then it became about looking for artists and illustrators to add the visuals… a composer was commissioned to create original music… and then came the next challenge – crowdfunding. Working out how much everything else would cost, deciding which crowdfund site to go with, writing the pitch… and trying to get up the courage to go on camera and tell the world all about my novel and the trailer in person… and putting the final touches to the manuscript itself.

And as every writer knows, the more time you have to tinker with something, the more you will tinker, and tweak, and start to doubt yourself… have I really got a good story here? Will people want to read it, will they buy the book, will they believe in the project enough to want to donate money to help me make the trailer?

Well, I have asked myself those questions and many more, and have been deeply moved each time someone takes a leap of faith in me and makes a donation. To everyone who has donated so far (including those who gave so generously but didn’t want to be publicly acknowledged – which is why I now need slightly less than the totals given on the site!) I want to say a HUGE ‘Thank You’.  I can’t wait to start sending out the scripts to my cast and seeing it all come together!

There will be more news soon. In the meantime, I’ll leave you with a message from actor Richard Oliver, who is the voice of Tom Morgan in the trailer:  A message from Richard OliverTHE METHUSELAH PARADOX COMPLETE CAST_1 (1024x576)

I NEED A TIME MACHINE! (Or, “Not enough hours in the day!” – an Indie Author’s lament)


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Gif: clipartsheep.com

As a fan of science-fiction, I’ve often thought how useful a time machine would be for a writer. Just think: you could hop into your TARDIS (surely the most recognisable time machine since HG Wells’ comfy armchair) write five thousand words whilst hovering in no-time (a.k.a. ‘the void’ or the ‘time vortex’) and be back in time for tea without anyone even knowing that you’ve been away!

More to the point (of this blog entry, at least) is that you’d have time to catch up on all those ‘How To: write/find your audience/get an agent-slash-publishing deal’  etc. emails flooding into your InBox each day.

How do you (and this is a serious question) ever find time to read them all? Should you even try, when surely typing your query into Google will likely bring up links to all those blog entries anyway? And assuming, of course, that the author has entered the relevant tags into their post.

The answer is, I believe, that you can’t.  How many hours of writing time do we regularly sacrifice to reading blogs that just might give us a new insight and improve our writing/audience reach/chances of landing a publishing deal  (which may or may not be the  ultimate goal of every Indie Author – opinions vary) etc.?

This from someone (me) who regularly works their way through a groaning InBox, painstakingly un-subscribing to all those blogs/feeds that I subscribed to weeks/months ago, in the hope that they might help me to become a better/more successful writer. I regularly ignore my own advice and (perhaps) common sense, which tells me to find a few select blogs to follow and ignore the rest – flagging them as ‘spam’ if need be (which always feels like a horrible thing to do, because sometimes the author is another Indie like me, just trying to increase their Reach.)

“But,” I hear you cry, “I might miss something useful!”  This is true, you might.  But many blog sites have options to switch off email notifications altogether, or to consolidate them into a weekly digest.  Either of these options is probably preferable to having a daily flood of material you know you will never find the time to read, although the first option only works if you do remember to check the site every once in a while!

I would love to hear from other Indie Authors on the subject. How do you manage your reading/writing time, what criteria do you use for deciding which blogs to subscribe to, and do you read everything that comes into your mailbox?  I considered setting up an online survey – but since not everyone reading this will have time to take part, I decided that there probably wouldn’t be much point.

In parting, I should probably apologise for the time it may have taken you to read this, time you might otherwise have spent writing….

procrastination-clipart-writer2clipartpanda
from clipartpanda.com

“Imagination is the highest kite one can fly” – would you like to help me imagine a book trailer?


TMP_Cover1awithstrapline11.4.15

Cover art by Rachel Lawston:  www.lawstondesign.com  

TMGSimonBuggisDIHammond1Richard Oliver is James MoranAmelia Sefton is Emma Morgan

 

“Imagination is the highest kite one can fly.”  Or so said Lauren Bacall. I think she was right – free of earthly restraints, our imagination can take us beyond the edge of the universe. To infinity, and beyond, to quote Mr Lightyear! We can imagine events that have not yet happened, and by so doing, inspire ourselves and others to “make it so”. We can imagine a whole novel, or a film, or a play, or a series of dramas for television… or we can, if we are an Indie Author just starting out, imagine a book trailer…. you knew where this was going, didn’t you?

Unfortunately, imagination alone cannot pay people for their time and expertise…  So I’m going to imagine that you, just as I did with ‘The Minister of Chance‘, ‘Kaleidoscope Man‘ and ‘Kosmos‘, might just be interested enough in seeing the fruits of my imagination (and a lot of other people’s time and expertise!) to help us make the trailer!  You can do this via my crowdfunding link on www.ejjackson.org  and at the same time, earn yourself some unique rewards!

How Can I Help?

Firstly, by telling anyone you know who might be interested!  Facebook, Twitter, Tumblr, PinIt, anywhere and anywhere – please spread the word!  Secondly, by pledging a very small amount to help me pay all those wonderful people who are going to make the trailer a reality – actors, voice artists, illustrators.

What Will I Receive in Return For My Help?

That’s a very good question, and one I’m very happy to answer!

The unique, limited edition rewards you can choose from are:  Your name on the credits as a supporter; an MP3 copy of the theme music; a signed copy of the trailer script; a DVD copy of the trailer; a signed copy of ‘The Methuselah Paradox’ when it is published (date TBC but provisionally spring 2016); a signed promotional poster, and a t-shirt. I may add a few extra goodies along the way, like key rings, badges, mouse-mats, photo-mugs… anything that says ‘thank you’ and helps to spread the word!

And although ‘The Methuselah Paradox’ is not a charity project, I will also be donating a percentage of the profits from book sales towards Progeria research.  Go here for more information about Progeria, and here for how it relates to ‘The Methuselah Paradox’.

Thank you for reading this – I do hope that you will join us!

x EJ Jackson